Facebook Ads Facts: What Am I Really Paying For?
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Facebook advertisement for INR 280

Facebook Advertisement Likes

Nikhil Yadav (http://www.facebook.com/profile.php?id=100003672370957)
Issue : Strangely Joined on March 27,2012 and in 1 year only liked CITYMAG campaign on Dec 12,2012

Raj Mehr (http://www.facebook.com/raj.meher.31)
Issue : Strangely Joined on Jan ,2012 and in 1 year only liked CITYMAG campaign on Dec 12,2012

Gagan Kaur (http://www.facebook.com/profile.php?id=100004649682059)
Issue : Strangely Joined on Nov 15th ,2012 and only liked CITYMAG campaign on Dec 11,2012

Bachelor Guy (http://www.facebook.com/profile.php?id=100004670892657&fref=pb)
Issue : Strangely Only likes or profile picture changes
 
BY:Sarika Mehta
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Recently launched one Ad campaign on Facebook for INR 280/- Within couple of days of launching the advertisement and paying Facebook; Got 31 LIKES and around 1500 people saw the campaign. All this is GOOD and worked for me till I chose to view the profiles of the people WHO liked my campaign; this was to see what profiles like the campaign and thus how can I further launch other campaigns and to get likes like this.

I thought of seeing the profiles of last four people to get the sample; At first glance, the followers seem to be genuine. Most of them have profile pictures, cover photos, history, and activity levels. But soon found that the last four profile (sample taken) have little activity from the time those were created ; with only one person had some activity of changing the profile pictures; three of the four profiles had just liked MY CAMPAIGN in last one year.. Suspecting that those were created just to like my campaign. Fourth profile had just 58 likes; Now I am not sure if the LIKES I did not see also have similar patterns; but It seems that those will be based on the same pattern like Pal Shah; Surjo Aditya; and so on....

I am not suggesting any FRAUD here; but Facebook needs to look at the overall advertising campaign strategy.

Some Examples

1. Nikhil Yadav (http://www.facebook.com/profile.php?id=100003672370957)
Issue : Strangely Joined on March 27,2012 and in 1 year only liked CITYMAG campaign on Dec 12,2012

2. Raj Mehr (http://www.facebook.com/raj.meher.31)
Issue : Strangely Joined on Jan ,2012 and in 1 year only liked CITYMAG campaign on Dec 12,2012

3. Gagan Kaur (http://www.facebook.com/profile.php?id=100004649682059)
Issue : Strangely Joined on Nov 15th ,2012 and only liked CITYMAG campaign on Dec 11,2012

4. Bachelor Guy (http://www.facebook.com/profile.php?id=100004670892657&fref=pb)
Issue : Strangely Only likes or profile picture changes
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